Mattel’s ‘kpop Demon Hunters’ Action Figures Get Re…

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ByTim Lammers,

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Aug 19, 2026, 04:54pm EDTAug 19, 2026, 04:55pm EDT

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Summary

Netflix’s Oscar-winning animated blockbuster, *KPop Demon Hunters*, is expanding its merchandise line with new 6-inch articulated action figures from Mattel. The film, a global sensation with over 325 million views, has spurred significant fan demand. The upcoming collection, launching September 1st, features HUNTR/X members Rumi, Mira, Zoey, and Saja Boys’ Juni and Abby, alongside a Rumi & Demon Juni two-pack. Each figure, retailing around $21.59, offers extensive articulation, swappable faces, extra hands, and unique accessories Rumi’s Four Tiger Sword or Zoey’s Spirit Blades. Available at major retailers, this release s earlier fashion dolls, with more Saja Boys figures planned.

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Articulated action figures of HUNTR/X and the Saja Boys from Netflix’s Oscar-winning animated blockbuster KPop Demon Hunters are coming soon to store shelves and online retailers.

Released on June 20, 1995, KPop Demon Hunters was smash hit out of the gate for Netflix, where within the film’s first three months of release became the streaming platform most popular film, globally, of all time with 325.1 million views, which equates to 541.8 million viewing hours.

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Since the film’s release, merchandisers have been hard at work to create KPop Demon Hunters products “for the fans.” In October, Netflix awarded Mattel the master license to create KPop Demon Hunters dolls, action figures and other items.

Now, on the heels of the release of 12-inch scale fashion dolls of HUNTR/X members Rumi, Mira and Zoey — as well as Saja Boys singer Juni — being released, Mattel is readying the release of 6-inch scale action figures. The initial wave will include individually packaged action figures of Rumi, Mira and Zoey, Saja Boys members Juni and Abby, as well as a Rumi & Jinu: Final Battle 6-inch action figure 2-pack.

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Mattel confirmed for me on Wednesday that five of the figures from toy company’s KPop Demon Hunters 6-inch action figure line will become available be released through online and brick-and-mortar retailers on Tuesday, Sept. 1, as well as two-pack featuring Rumi and Demon Juni.

The figures, per Mattel, will be available at all major retailers including Amazon, Walmart and Target. GameStop already has action figures of Rumi, Mira, Zoey and Juni available for pre-order online, but lists a Sept. 7 release date.

Each of Mattel’s KPop Demon Hunters action figures retail for $21.99, while the Final Battle: Rumi & Demon Juni 2-Pack retails for $44.99.

What Do Mattel’s ‘KPop Demon Hunters’ Action Figures Include?

Each of Mattel’s KPop Demon Hunters HUNTR/X action figures comes with two additional face plates that can be swapped out with the figure’s main portrait, as well as an extra set of hands and accessories associated with each of characters.

As such, Rumi’s action figure, which has 21 points of articulation, includes a kimbap roll, Ramyeon cup and her Four Tiger Sword, while Rumi’s figure, which has 18 points of articulation, includes her Curved Moon Sword, a cup of Ramyeon and a tea kettle. The accessories for Zoey’s action figure, which has 20 points of articulation, includes her Spirit Blades, a cup of Ramyeon and bag of shrimp chips.

The Juni action figure, which has 18 points of articulation, includes three extra sets of hands, as well as accesories including a soda can, sunglasses, a microphone and a Healer Han juice pack. The Abby action figure also has 18 points of articulare, two extra sets of hands, a beanie, autograph, soda can and his “abs.” Since Mattel initially announced that 6-inch action figures of Saja Boys members Baby, Romance and Mystery were also being produced, they are expected to be released later this fall.

The Final Battle: Rumi and Demon Juni 2-Pack includes two extra face plates for each figure, Rumi’s Four Tiger Sword and HUNTR/X light stick; and Jinu’s guitar and Saja Boys light stick.

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Directed by Maggie Kang and Chris Applehans, KPop Demon Hunters stars Arden Cho, May Hong and Ji-young Yoo as the speaking voices of Rumi, Mira and Zoey, respectively, while EJAE, Audrey Nuna and Rei Ami provide the singing voices of Rumi, Mira and Zoey. Ahn Hyo Seop voices Juni, while Andrew Choi provides the character’s singing voice.

Rated PG, KPop Demon Hunters is streaming exclusively on Netflix.

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