Don't You Dare Buy The Cheapest Cruise Line Stock
Key Points
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Norwegian Cruise Line trades for much lower revenue and forward earnings multiples than its peers.
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It has declined over the past year, a sharp contrast to the double-digit gains by Carnival, Royal Caribbean, and Viking.
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It will have a lot to prove when it offers up its fourth-quarter results in a few weeks.
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NYSE: NCLH
Norwegian Cruise Line
Market Cap
$10B
Today’s Change
(-4.91%) $1.16
Current Price
$22.48
Price as of February 3, 2026 at 3:58 PM ET
Sliding more than 20% as the three other cruise line stocks have posted double-digit percentage gains isn’t a good look. It’s proof that a rising tide doesn’t lift all ships.
NCL is textbook cheap. Let’s start with forward earnings. This is the P/E ratio for all four stocks based on what analysts believe each company will earn in fiscal 2026. If this was a limbo contest, NCL would win.
- NCL: trading for less than nine times forward earnings.
- Carnival: 12 times forward earnings.
- Royal Caribbean: 18 times forward earnings.
- Viking: 22 times forward earnings.
Image source: Getty Images.
Head over to the other end of the income statement. NCL also stands out for its lowest trailing revenue multiple relative to its market cap. Let’s go over the revenue multiples of all four companies.
Market cap divided by revenue for each stock:
- NCL: 1.1.
- Carnival: 1.7.
- Royal Caribbean: 4.9.
- Viking: 5.3.
Expand
NYSE: NCLH
Norwegian Cruise Line
Today’s Change
(-4.91%) $-1.16
Current Price
$22.48
Key Data Points
Market Cap
$10B
Day’s Range
$22.16 – $24.01
52wk Range
$14.21 – $28.91
Avg Vol
18M
Gross Margin
32.19%
That’s just the tip of the iceberg
If you’re a value investor, it’s understandable if you’d want to put NCL under the microscope. A stock in a growing industry with a forward P/E in the single digits is going to turn heads. Don’t let that get you dizzy.
Some of the most frustrating stocks are the ones that seem too cheap to be true. On the surface, NCL appears to be a value trap. It trades at multiples well below its peers. I haven’t delved into it yet, but NCL is also at the back of the pack when it comes to margins. After all, when it trades at half the forward earnings multiple of Royal Caribbean but less than a quarter of its revenue, it’s clearly lacking the ability of its closest competitor to convert more of its sales to the bottom line.
Where does NCL stand out? Viking is growing a lot faster than the other three stocks, justifying its market premium. Carnival and Royal Caribbean pay dividends, wooing income investors. But if it just comes down to the lowest valuation metrics, that’s more of a surrender than a victory lap. White flags can also be red flags.
The rub is that I’m not prepared to give up on NCL’s chances to run with its more successful — and, over the past few years, more lucrative — seafaring competitors. The buoyant industry dynamics should eventually lift even the weakest ship.
Viking has the opportunity to in the footsteps of Carnival and Royal Caribbean this earnings season. Those companies offered up fourth-quarter revenue growth that more than doubled their year-over-year performance in the third quarter, three months earlier. NCL is in a similar situation. After NCL posted 5% top-line growth in the seasonally potent third quarter, Wall Street pros are targeting an 11% increase for the fourth quarter, which it will announce later this month.
Can NCL prove itself worthy? Can a strong report lead to sustainable upticks? Can the industry laggard turn around its peers, transforming headwinds into tailwinds? The market is waiting for NCL to stop acting so cheap. If that happens, you won’t mind paying up for something good.
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About the Author
Rick Munarriz is a contributing Motley Fool stock analyst and long-time contributor to the company’s free offerings and premium investing services, including Rule Breakers and Supernova. He has analyzed stocks across media and entertainment, retail and restaurants, and emerging technologies for The Motley Fool for 30 years. Rick holds an MBA from the University of Miami, once traveled the country with his band Paris By Air, and on weekends he can be seen on stage at Just The Funny theater in Miami as an improv comedy performer and co-owner. He is a regular guest on CNBC, Fox Business, BBC, and NPR for his expert stock analysis. He lives with his family in Miami and Celebration, Florida.
Stocks Mentioned
Norwegian Cruise Line
NYSE: NCLH
$22.48 (0.05%) $1.16
Carnival Corp.
NYSE: CCL
$31.95 (0.02%) $0.50
Royal Caribbean Cruises
NYSE: RCL
$326.51 (0.02%) $7.54
Viking
NYSE: VIK
$73.81 (0.02%) $1.89
*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.
Sumber Artikel:
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