By Geoffrey Seiler – Apr 7, 2026 at 7:05AM EST
Key Points
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Amazon’s stagnant stock price and strong growth has made it a must buy.
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MercadoLibre’s stock has gone nowhere despite explosive growth, making it a solid stock to buy right now.
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E.l.f. has a huge opportunity using its proven playbook to drive growth with its latest acquisition in Rhode.
1. Amazon: The underappreciated e-commerce king
In my view, Amazon (AMZN +1.43%) is one of the most underappreciated growth stocks in the market today. The stock is up only 30% in the past five years (2020-2025), badly trailing the market’s overall gains. However, during this stretch, the company has grown its sales by 86% to $716.9 billion and its operating income by 3.5x to $80 billion.
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NASDAQ: AMZN
Amazon
Today’s Change
(1.43%) $3.00
Current Price
$212.77
Key Data Points
Market Cap
$2.3T
Day’s Range
$209.61 – $212.94
52wk Range
$165.28 – $258.60
Volume
18K
Avg Vol
50M
Gross Margin
50.29%
The combination of growth with a largely stagnant stock price has left Amazon with one of the most attractive valuations in its existence. And at a forward price-to-earnings (P/E) ratio of 27 times this year’s analyst estimates, it trades at a big discount to its brick-and-mortar peers Walmart and Costco, which have forward P/Es topping 40.
This is despite the fact that Amazon is growing its retail business more quickly, seeing strong operating leverage in its e-commerce operations due to its investments in artificial intelligence (AI) and automation, and it has a fast-growing cloud computing unit. Amazon is too cheap with too many growth levers, making it a great stock to buy at current levels.
2. MercadoLibre: The Latin American giant with a dual growth engine
MercadoLibre (MELI 0.30%) is another stock that has gone nowhere fast. It is up only 14% over the past five years despite growing its revenue by more than seven times to $28.9 billion during this period, and its operating income going from $128 million in 2020 to $3.2 billion in 2025.
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NASDAQ: MELI
MercadoLibre
Today’s Change
(-0.30%) $-5.15
Current Price
$1710.37
Key Data Points
Market Cap
$87B
Day’s Range
$1694.00 – $1727.26
52wk Range
$1593.21 – $2645.22
Volume
3.1K
Avg Vol
577K
Gross Margin
44.50%
The company is not just the premier e-commerce player in Latin America, but it’s also become one of the most important financial service platforms in the region. This is giving it a dual growth engine that most companies dream of. In e-commerce, MercadoLibre is investing heavily in its logistics network and offering free shipping to lock in consumers. While this will ultimately help expand its retail business and create a wide moat, the market has been impatient. MercadoLibre is growing its high-margin ad business, as well.
Meanwhile, the company has transformed itself from simply a payment processor into a digital bank for Latin America. This is a huge potential opportunity, and the company has been aggressively increasing assets under management, credit card users, and payment volumes.
While the stock doesn’t look dirt cheap based on its 33 times forward earnings, that multiple drops to only 23 times based on 2027 estimates. MercadoLibre is a little more aggressive given its expanding ties to Latin American banking, but this is a solid growth stock to scoop up here.
3. E.l.f Beauty: The Rhode to strong growth
Few companies have been better at taking market in the consumer space over the past few years than e.l.f Beauty (ELF +3.60%). The combination of solid product offerings at low prices and influencer marketing has helped the company take the mass cosmetics market by storm with its namesake brand. It’s been able to gain massive shelf space and has seen its sales soar. Now it is set to use its playbook with its newest acquisition, Rhode.
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NYSE: ELF
e.l.f. Beauty
Today’s Change
(3.60%) $2.20
Current Price
$63.36
Key Data Points
Market Cap
$3.7B
Day’s Range
$60.75 – $64.05
52wk Range
$49.40 – $150.99
Volume
82K
Avg Vol
2.3M
Gross Margin
65.91%
Rhode, which was founded by celebrity Hailey Bieber, has been one of the fastest-growing cosmetics brands around, reaching more than $200 million in sales in less than three years. Impressively, it did this with little marketing and only a handful of products sold on its website. Under e.l.f.’s umbrella, the brand will see increased distribution, product lines, and marketing, all of which will help drive strong sales growth for years to come.
With the stock trading at a forward P/E of around 16 times, this is a bargain growth stock to pick up.
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About the Author
Geoffrey Seiler is a contributing Motley Fool stock market analyst covering technology, consumer goods, healthcare, energy, and materials stocks. Prior to The Motley Fool, Geoffrey was a senior equity analyst at Raging Capital Management, a $600 million long-short hedge fund. He holds a bachelor’s degree in history from Haverford College.
Stocks Mentioned

Amazon
NASDAQ: AMZN
$212.79
(+1.44%)+$3.02

Walmart
NASDAQ: WMT
$126.79
(+0.80%)+$1.00

Costco Wholesale
NASDAQ: COST
$1,018.55
(+0.35%)+$3.59

MercadoLibre
NASDAQ: MELI
$1,707.93
(-0.44%)-$7.59

e.l.f. Beauty
NYSE: ELF
$63.36
(+3.60%)+$2.20
*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.
Sumber Artikel:
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